COVID-19: Technology Help Guide for Logistics Businesses
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Tackling Restaurant Supply Chain Challenges with Delivery Optimization Software

Tackling Restaurant Supply Chain Challenges with Delivery Optimization Software

The online food delivery market is growing at an explosive pace in Southeast Asia. Rapidly increasing disposable income, a growing population of tech-savvy millennials, and a convenience-driven consumer lifestyle are the major factors influencing the rise of the online food delivery industry in the region.

Using AI and Data Science to combat Covid-19

Using AI and Data Science to combat Covid-19

The Covid-19 pandemic makes Shantanu Bhattacharyya, Locus’ Chief Data Scientist, remember his days as a computational biologist working on the HIV vaccines at The Scripps Research Institute. He fondly remembers how he spent days and days in the lab researching, coming up with new ideas, looking at data to interpret patterns.

Minimize your Delivery Complexities using Logistics Automation

Minimize your Delivery Complexities using Logistics Automation

Last-mile deliveries are becoming more complicated with each passing day. On one side, customer expectations are increasing, and on the other , delivery companies are struggling with rising distribution costs and pressures to maintain profitability.

COVID-19 : Time to Zone out

COVID-19 : Time to Zone out

Ever since the global community took note of the COVID-19 transforming into a pandemic, enforced social distancing or lockdowns have been a consistent reaction from every Government (barring rare exceptions like Sweden). The severity of the lockdown has varied from recommendations to stay indoors to military enforced mandatory restrictions on any movement deemed non-essential.

The role of AI in Supply Chain Transformation: Locus Webinar Takeaways

The role of AI in Supply Chain Transformation: Locus Webinar Takeaways

Supply chains around the globe are in absolute chaos today. COVID-19 and uncertain lockdowns have caused major disruptions in the way businesses operate. To define the emerging industry trends, and the role of Artificial Intelligence in modernizing the retail and FMCG supply chain, Locus recently hosted an exclusive live webinar.

Zone-based routing is the need of the hour

Zone-based routing is the need of the hour

Terms like Red, Amber, Green; Red, Orange, Green; phased opening; restrictions; have all become a crucial part of our lives in the last few weeks. With the world slowly opening up amidst the Covid-19 outbreak, supply chain and logistics is going to play a really crucial role in setting up the ‘new normal’.

Grocery is now everybody’s best friend

Grocery is now everybody’s best friend

US- Subway, Moe’s Southwest Grill, Panera BreadIndia- Zomato, Swiggy The UK- UberEats, Deliveroo Ride hailing companies Uber, Lyft. What connects these varied companies? Quite the zinger of a question, eh?

Locus On The Ground Report: The Ripple Effects of Lockdown

Locus On The Ground Report: The Ripple Effects of Lockdown

With countries across the world in various stages of lockdown, business sectors have been affected in different ways. While traditional FMCG is doing relatively well, other sectors have taken a hit.

Managing the Pharma Supply Chain smoothly amidst the COVID-19 chaos

Managing the Pharma Supply Chain smoothly amidst the COVID-19 chaos

We’re in the year of a devastating global pandemic that has put the entire mankind at risk. The COVID-19 outbreak has affected over 3.5 million people so far and is continuing to disrupt normal life and economies around the world. Over 100 vaccines are currently under pre-clinical tests, but healthcare experts are still not sure when a vaccine will be ready. Prevention is the only cure to the disease as of now.

Refrigerated Logistics becomes a mainstay in Grocery deliveries

Refrigerated Logistics becomes a mainstay in Grocery deliveries

In the next ten years, 70% of American consumers will regularly do grocery shopping online. – Food Marketing Institute. The sudden growth of online grocery sales has led to increased demand for cold-storage products.

Cost to Serve Study – The Holy Grail of Sustainability

Cost to Serve Study – The Holy Grail of Sustainability

We breathe in the age of disruption. Technology is transforming supply chains across industries and its digital twin is a lot more powerful, flexible and adaptable. The goal of any tech implementation / association in the supply chain is very simple

How PUDOs Can Redefine Delivery Efficiency and Convenience?

How PUDOs Can Redefine Delivery Efficiency and Convenience?

The biggest last-mile challenges facing the logistics industry are: failed deliveries and missed deliveries. 40 million deliveries fail on the first attempt in the UK.- UK Delivery Index Report, 2019.

The Rise of Hub and Spoke Distribution Model in Modern Supply Chains

The Rise of Hub and Spoke Distribution Model in Modern Supply Chains

Customer satisfaction is defined by speed and convenience more than anything else today. Enterprises across varied industries including food, groceries, pharma, retail, FMCG, 3PL, and E-commerce are now focusing on faster last-mile fulfillment methods to get an edge over competitors.

How advanced route planning software benefits fleet drivers?

How advanced route planning software benefits fleet drivers?

3.5 million truck drivers in the USA contribute to more than two-thirds of total freight tonnage moved nationally. They move more than ten billions of freight annually.- American trucking association.


Explore our Tailor-made
Consulting Solutions

Strategic supply chain decision making is becoming more dynamic, as the industry landscape shifts towards digitization. For sustained value and organization growth, these decisions should be driven by insights and visualizations of existing data. Aided by a renowned and world-class data science team, Locus Consulting brings in technology, insights and supply chain expertise to drive innovative and contextual solutions.

Summarised below are Locus consulting offerings which can help facilitate supply chain decision making:


Network Optimization

Locus builds scenarios and simulates the end-to-end supply chain network which is focussed on minimizing total landed cost.


Strategic Sourcing

Locus enables you to optimize your sourcing from vendors and warehouses distributed across the globe resulting in substantial cost-saving opportunities.


Transport Optimization

Locus' proprietary Machine Learning based models can help you increase asset utilization, improve customer service, and drive down operating costs.


Sales Transformation

As omnichannel fulfillment continues to create complexities in terms of product mix and market dynamics, Locus helps create market differentiation by optimizing sales beats, distributors and retail outlets

Impact on your business:

  • Reduce Total Landed Cost and Cost to Serve
  • Optimize demand fulfillment across the supply chain network
  • Increase Service levels hence contribute to revenue increase
  • Design/Re-design Supply chain Network, Sales field force, Transportation and Sourcing Strategy
  • Save 15-20% of operational costs across different sectors of the businesses

Innovation Driven by Technology

Locus uses deep learning and proprietary algorithms to automate every mile of the supply chain and remove the human dependency in decision making.

At the heart of our products is heuristic technology that is close to real life and takes into account unpredictable on-ground factors to provide logistics optimization.

Locus_Supply_Chain_Optimization_Deep_Learning Locus_Supply_Chain_Optimization_Deep_Learning
Deep Learning
Bleeding-edge technology innovations that leverage Natural Language Processing, Deep Learning and Predictive Algorithms to build a scalable and reliable logistics optimization software.
Locus_Supply_Chain_Optimization_Deep_Learning Locus_Supply_Chain_Optimization_Deep_Learning
Artificial Intelligence
AI driven optimization that accounts for real-world on ground scenarios and business constraints modelled to continuously adapt and improve.

What our clients are saying



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The system support for dynamic route, rate contract & freight cost management at the transaction level, deviation approval system has helped us to optimize our freight cost reasonably. We acknowledge the committed support by Locus team which has helped KOEL to complete the 1st Phase of system execution i.e. Route Optimisation across India as per Plan. This has given us a great confidence to proceed with our 2nd Phase Target i.e. End to End Automation in Complete Transportation System. In the process, they have helped us to improve our existing processes and digitize pieces within the supply chain. The commitment and support we have received from the Locus team has been incredible and they constantly strive to improve it further.

Milind Majili

Sr General Manager



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Shipment sorting at a delivery center is time sensitive, especially when each location has its own nuances. Locus' Auto-sorting technology helps us optimize our shipment segregation and reduce our sorting time by more than half. The solution has helped us scale up our operations really fast in the past year and almost doubled our peak DC throughput. It is also easy to adopt and is used by our Delivery Centers Pan India. The commitment and support from the Locus team has been exceptional and we are glad to have partnered with them.

R Srinivas

Head- Last Mile



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Locus provides a powerful routing solution that handles all our real-life situations. They are invaluable to our daily operations, and have helped us increase the tasks per agent by 20% with 80% of the orders completed within SLA's. Apart from this, Locus' team is very responsive and flexible. They customized features like the reschedule & reassign based on our needs.

Amit Chaudhary




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We use Locus for automatically planning our delivery routes and tracking our last mile delivery. They have worked closely with our Product team to keep enhancing the product. The new feature which they deployed recently with real time alerts and planned vs. actual comparison in an extremely simple UI has really helped our Ops teams to manage the last mile deliveries effectively.

V.S. Sudhakar

Co-Founder & Executive Director



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We started using Locus services a few months ago and found it useful to manage our field operations. It helped us in creating transparency and managing our logistics field force better. Locus team was also very approachable and willing to help for our unique needs.

Prashant Tandon

CEO & Founder


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The FMCG distribution is at the cusp of a transformational change. To be the leaders of this renovation, we needed a partner that enables us technologically in this sales transformation, that's how we associated with Locus. Locus' Optimization solutions have been of critical value-add for HUL. Locus team has worked seamlessly across the organization to ensure swift technology adoption. HUL has also been able to reduce human dependency and scope of error to a large scale while planning sales calls.

Satyendu Krishna

General Manager, Centre of Excellence at Hindustan Unilever Limited

In The News

Techcrunch Techcrunch Techcrunch
VentureBeat VentureBeat VentureBeat
Techwire Asia Techwire Asia Techwire Asia
Logistics Management Logistics Management Logistics Management
Transportation & Logistics International Transportation & Logistics International Transportation & Logistics International
The Economic Times The Economic Times The Economic Times
Business Standard Business Standard Business Standard
Inc42 Inc42 Inc42
Yourstory Yourstory Yourstory
Forbes Forbes Forbes

Techcrunch Techcrunch


India’s Locus raises $22 million to expand its logistics management business

Locus, an Indian startup that uses AI to help businesses map out their logistics, has raised $22 million in Series B funding to expand its operations in international markets.

Read More
VentureBeat VentureBeat


Locus raises $22 million to automate logistics

Locus, a logistics and supply chain automation platform that helps shippers optimize their route planning, track orders, and access analytics, has raised $22 million in a series B round of funding from Falcon Edge Capital, Tiger Global Management,...

Read More
Techwire Asia Techwire Asia

Techwire Asia

Locus: Creating a difference in the supply chain

Disruptive technologies such as big data, analytics, artificial intelligence, and mobile networks have entirely transformed the supply chain. Enabled by digital solutions, companies can now collect vast amounts of data at different points in their...

Read More
Logistics Management Logistics Management

Logistics Management

Helping Companies Around the Globe Solve Their Most Pressing Supply Chain Challenges

In a world where customers expect fast, accurate deliveries within specified timeframes, companies need all the help they can get in meeting and exceeding those expectations. Driven by large e-tailers like Amazon, those expectations are changing b...

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Tech firms add glitter to e-commerce sale season

The festive season in India seems to cheer up the e-commerce industry the most with over 80% of the total sales occurring during this spell. And this year, the giants of the sector are expecting a 70% jump in sales by value.

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Transportation & Logistics International Transportation & Logistics International

Transportation & Logistics International

A Clear View

As supply chains have become more complex compared to earlier counterparts, visibility has become more important.

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The Economic Times The Economic Times

The Economic Times

This Bangalore-based startup promises to solve all inefficiencies for a logistics company

Locus is a state-of-the-art decision-making platform which optimizes logistics operations to provide consistency, efficiency and transparency. Locus promises to solve any inefficiencies for a logistics company, offering them the entire tech stack ...

Read More
Business Standard Business Standard

Business Standard

Logistics solutions provider Locus targets two million orders a day by 2019

In the wake of a nationwide uproar after an Uber driver raped a passenger in Delhi in December 2014, Nishith Rastogi and Geet Garg developed RideSafe, a real-time route deviation detection application for women’s safety. The application, however, ...

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Inc42 Inc42


Five Logistics Trends That Will Dominate 2019

2018 saw a market that made the consumer king. Focus on enhancing customer experience and reducing the product delivery cycle meant that organizations invested heavily in making their supply chains more efficient and transparent.

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A decade in logistics: before and after

As technology begins to take centerstage in global logistics, Nishith Rastogi, chief executive officer and founder of, reflects on the fascinating trends that will define logistics as much more than a support function.

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Yourstory Yourstory


[Funding alert] The lowdown on AI logistics startup Locus' $22M funding by Falcon Edge and Tiger Global

AI-backed supply chain optimisation company Locus secured $22 million in a Series B round of funding led by Falcon Edge Capital and Tiger Global Management, with participation from existing investors Exfinity Venture Partners and Blume Ventures. T...

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Forbes Forbes


Forbes: 30 UNDER 30

Nishith Rastogi, CEO and Founder of featured in Forbes Asia's 30 under 30.

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How Locus' Dispatcher can help you:

  • Plan dynamic routes that consider 18+ cost variables and multiple real-life constraints
  • Optimally handle on-demand orders along with scheduled orders with rerouting on the go
  • Get live alerts for deviation, unnecessary halts, exceeding break times or potential breach of plans
  • Improve customer experience and save re-delivery costs by increasing First Attempt Delivery Rates

Join Industry Leaders:

Increase in SLA compliance using Locus Route Optimization Algorithm
8 % Increase in efficiency
Increase in SLA compliance
Increase in order deliveries using Locus Route Optimization Algorithm
45 % Increase in efficiency
Increase in order deliveries
Increase in efficiency and productivity gains using Locus Route Optimization Algorithm
15-25 % Increase in efficiency
Saving in logistics costs

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Solution Expert

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Bangalore, Karnataka, India
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